(Senior) Performance Marketing Manager (all genders) Paid Social & Paid Search, B2B SaaS for KMU

What this is about

We are 30 people, look after around 900 customers and have just closed our seed round.

We move six-figure media budgets every month. You decide where they go.

Tasks

Channels and campaigns

Paid search and paid social end to end: Google Ads, Meta Ads and LinkedIn Ads, from structure and creatives to bidding
Set up campaigns across the whole funnel and keep apart what top of funnel is meant to deliver and what bottom of funnel is
Test new channels before they get expensive: Reddit, geo campaigns and the emerging GenAI platforms
A testing roadmap for creatives, hooks and landing pages, together with content and go-to-market engineering

Budget and steering

Ownership of six-figure monthly budgets, including allocation between channels
Derive CAC, payback and target cost per customer properly and check them against product and pricing logic
Monthly planning and forecast: you know in advance what you want to spend and on what

Numbers and collaboration

Set up tracking and attribution so that the numbers we base decisions on hold up
Feed results back to sales: which campaign brings leads that actually close
Close collaboration with go-to-market engineering and directly with the C-level

Requirements

Several years of performance marketing, at an agency or in-house, both are fine with us
Proven experience with Google Ads, Meta Ads and LinkedIn Ads, not just looked after but steered yourself
You have owned six-figure budgets and did not just manage them but shifted them when the numbers called for it
An entrepreneurial grasp of numbers: you can work out what a customer may cost and explain the assumptions behind it
You structure yourself. There is no marketing department here that hands you a roadmap
Business-fluent German, because our audience is small German businesses
Based in Berlin or willing to relocate

Nice to have

Experience with Reddit Ads, geo or GenAI campaigns
A B2B SaaS or fintech background, ideally with short sales cycles and small ticket sizes
Experience building tracking and attribution setups
You have brought performance marketing in-house from an agency before

Benefits

€65,000 to €80,000 annual salary, depending on experience
Six-figure monthly budgets and the authority to decide on them
A direct line to the founders, short decision paths, no reporting layers
A product with a clear cost advantage over the status quo
Office in Berlin-Kreuzberg, hybrid with at least 3 days in the office
Budget for training and tooling
Urban Sports Club membership
Deutschlandticket (nationwide public transport pass)
Access to Corporate Benefits and company discounts

At mika, we value diversity and strive to create an inclusive environment where all employees can thrive. Join us in building the future of small business finance!